Expert panelist in US seminar

Christian Jessen from IMD had the great pleasure in December of participating as a panelist in a webinar arranged by the US-based GAMMA—Global Asset Management Marketing Association!

The title of the webinar is “The 12 Core Elements of Business Development”.

The moderator Sandra Powers Murphy recently published a second edition of her successful book “The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales”.

We are convinced there is food for thought in her book and this webinar for both our clients and anyone working with sales and relationship building in the institutional market. 

You can watch the webinar here on Vimeo